A study conducted by Juniper Research reveals that a staggering $84 billion, or 22% of online advertising expenditure, is lost to ad fraud this year. Worryingly, this number is predicted to climb, reaching an estimated $170 billion within the next five years.
Zooming into specific channels, the mobile sector is taking a significant hit, with 30% of its ad spend being funneled away due to fraudulent activities in 2023.
However, there’s a silver lining for marketers: by investing in fraud mitigation platforms, businesses have the potential to reclaim up to $23 billion annually.
The extensive research, spanning 18 pages, scrutinized digital ad activities across 45 countries and 8 primary regions, from 2019 to 2028.
The rising numbers underscore the urgency for marketers to prioritize fraud prevention. While ad fraud seems an insurmountable challenge, with the right technology and strategies, significant funds can be recouped.
