Advertising for the new Pepsi Zero Sugar feature Ben Stiller and Steve Martin in a parody of the night’s star-studded commercials.
Revamped Version Of Pepsi Zero Sugar
Pepsi’s new “Great Acting or Great Taste” ad campaign, in which comedians Ben Stiller and Steve Martin play key roles, is an attempt to reverse the traditional endorsement model.
To create a splash during the Super Bowl, Pepsi is using star power, but the advertisements’ humour relies on the audience’s prior knowledge of Martin and Stiller.
Pepsi is capitalizing on water cooler events, such as the Super Bowl, by taking advantage of Twitter’s growing pains.