According to a recent study from Pinterest, upbeat environments are more effective for delivering brand messages. The study was conducted in partnership with Morning Consult.
Pinterest New Research
While not a revolutionary finding, it could prove to be highly advantageous for your marketing strategy: customers who are satisfied tend to spend more money.
JJ Hirschle, Head of US Partnerships at Pinterest said “People come to Pinterest at key stages and moments in their lives, giving brands and advertisers a unique opportunity to connect with them when it matters most. The research shows that positivity is a key driver for action, so Pinterest sets the bar high for advertisers as a platform that will benefit both their audiences and bottom line.”.
According to Pinterest, “The research shows that positive environments drive impact for brands at every stage of the purchase funnel. When they’re in a positive space, 6 in 10 American adults agree that they’re more likely to remember brands they encounter online (56%), feel positive about brands they encounter online (59%), trust brands they see in a positive space (56%) and ultimately make a purchase from a brand (54%).”.
The influence of optimism and the merits of cultivating a cheerful virtual space for Pinners, content creators, brands, and advertisers.
