Pinterest has expanded its Pinterest Academy education offerings with the launch of a new “Media Buyer” certification course, now accessible to all users.
The new Media Buyer Certification recognizes marketers’ expertise on Pinterest and provides official validation for their skills. This free program is designed to highlight on-the-job experience and Pinterest proficiency, aiding agencies and brands in identifying qualified talent swiftly.
Since the inception of Pinterest Academy, certifications have been highly requested by agencies and advertisers. The Media Buyer Certification marks a significant milestone, offering a rigorous credential that demands a higher level of commitment compared to basic skills badges like the Advertising Essentials badge.
The certification, awarded with a distinctive gold badge, serves as both a professional credential and a point of pride. Certified marketers can showcase their badge on social profiles, emphasizing their advanced Pinterest marketing capabilities. Employers, in turn, can rely on these certifications to verify top-tier talent with Pinterest’s endorsement.
The Media Buyer Certification is tailored for individuals with two to five years of media buying experience, including one to two years specifically using Pinterest advertising tools. The certification process involves passing a 60-question multiple-choice exam, covering areas such as campaign activation, optimization, and ads reporting. Although no formal coursework is required, Pinterest provides a study guide and practice exam to help candidates prepare.
By launching this certification, Pinterest is empowering marketers to validate their skills and stand out in the competitive advertising landscape. The program not only enhances individual credentials but also helps employers ensure they are hiring proficient professionals.
This new certification is a strategic move by Pinterest to bolster its platform’s credibility and support the professional development of its users. By offering a recognized certification, Pinterest is positioning itself as a valuable tool for marketers aiming to enhance their media buying skills and career prospects.
