Pinterest has introduced two new features to its popular collages tool, enabling users to collaborate, build upon existing collages, and share their creations in video format across social media platforms. The updates, dubbed Collage Remixing and Collage Sharing, are designed to enhance user creativity and engagement.
The Collage Remixing feature allows users to use existing collages as a starting point, adding their own personal touch. Users can control whether others can remix their collages and browse remixable collages through the “Remix a collage” card option.
This feature has already gained traction among Gen Z users, who utilize remixing as a form of creative connection and communication.
Collage Sharing enables users to download and share their collages as dynamic videos on other social media platforms. This feature showcases users’ unique tastes and aesthetics, making it easier for them to share their inspirations and ideas.
David Temple, Head of TwoTwenty at Pinterest said: “Collages are Pinterest’s most dynamic and interactive format, so we’re excited to continue to scale and innovate in that area. We’ve seen great adoption as well. Collages are saved at significantly higher rates than other Pin types, and we’re seeing that users, particularly Gen Z, love creating collages as a way to express themselves.”
Since their introduction in 2023, collages have seen a 418% increase on Pinterest, with users utilizing them for various purposes, including planning outfits and beauty routines, creating aesthetic mood boards, and designing dream spaces. The platform’s users have embraced collages as a new way to visualize, plan, and shop ideas.
The new features present opportunities for marketers to leverage user-generated content, showcase products through interactive collages, and utilize Pinterest’s vast user base for influencer marketing.
With over half a billion users worldwide, Pinterest’s collage updates are poised to have a significant impact on the social media landscape.
Pinterest’s collage tool allows users to create interactive Pin formats composed of cutouts, bringing their ideas to life in a dynamic and engaging way.
The platform’s focus on creativity and self-expression has made it an attractive destination for users seeking inspiration and community.
The Collage Remixing feature is now available globally on iOS and Android devices.
