Based on the input of over 120,000 users and numerous brand lift experiments, Pinterest has released updated guidance for creating effective Pin advertisements.
Pinterest Advertising Tips
Brands that prioritize campaign’s objectives such as brand awareness, brand consideration, and conversion focused see three x the conversion rate of those associated with only one target goal, suggesting that a multi-format ad units and multi-stage strategy may yield greater returns.
The primary takeaway from Pinterest tips is that marketers should seek to reach customers at every stage of the buying process.
In their blog, Pinterest said: “By adopting more than one objective, advertisers have seen up to a 57% improvement in sales lift. If you’re focused only on conversion, you may forgo reaching new customers further up the funnel.”.