PlayersTV, the first athlete and fan-owned media network, has announced its acquisition of Cloud Media Center, an AI-powered sports adtech and media distribution company.
This strategic move significantly enhances PlayersTV’s capabilities, doubling its ad reach to over 1 billion monthly impressions and reinforcing its leadership in athlete-driven lifestyle entertainment.
Known for its athlete-fan ownership model, PlayersTV empowers athletes to shape their narratives while providing brands with unmatched access to engaged global audiences.
With over 70 high-profile athlete investors, including Travis Kelce, Chris Paul, and Dwyane Wade, the company bridges the gap between athletes, fans, and advertisers.
PlayersTV’s reach spans more than 300 million households through platforms like DirecTV, YouTube TV, and Amazon Fire TV.
The acquisition of Cloud Media Center introduces advanced AI tools to PlayersTV, enabling precise audience targeting and dynamic content distribution.
Its proprietary ad network, Players360, now integrates Cloud Media Center’s technology to generate more than 1 billion monthly ad impressions.
This integration allows PlayersTV to offer scalable ad solutions while delivering highly personalized and impactful content experiences for fans and advertisers.
Deron Guidrey, Co-Founder of PlayersTV said: “This is a transformative moment for PlayersTV and the future of sports media. The acquisition of Cloud Media Center catapults us into a new era of innovation, expanding our reach to an astounding 500 million monthly ad impressions. With cutting-edge AI technology now at the core of our operations, we are setting the gold standard for athlete-driven media, revolutionizing how athletes connect with fans and how brands engage with audiences worldwide. This is more than an acquisition, it’s a declaration of our vision to lead the global sports media industry.”
PlayersTV Co-founder Collin Castellaw highlighted the transformative nature of the acquisition, emphasizing its potential to redefine how sports content is created, distributed, and consumed.
The move positions PlayersTV as a leader in athlete-centric media, meeting the growing demand for authentic storytelling and deeper fan connections.
With this acquisition, PlayersTV not only expands its global footprint but also revolutionizes the way athletes, fans, and brands interact, setting a new standard in sports media.
