The “Voices of a Re:Generation” program is designed to get Puma’s younger customers involved in the company’s environmental efforts.
Communicating Brand’s Efforts
In an effort to make its Earth-conscious activities more resonant with Gen Z consumers, Puma is putting young people at the core of its new environmental campaign. Alice Aedy, Andrew Burgess, Luke Jaque-Rodney, and Jade Roche are the four exceptional individuals who have been chosen for this endeavor.
The group will get together with Puma’s management and sustainability experts throughout the year. Puma found that among teenagers, environmental protection was the most popular top-ranked concern, with racial equity coming in at a distant second (9%).
Teens now have more disposable income than ever before, with self-reported expenditure up 2% year over year to $2,419.