Successful recent marketing campaigns have included QR codes, from Dunzo to Bajaj Auto. PepsiCo, Oyo, and Cadbury Celebrations are just a few companies that have hopped on the bandwagon. What made technology from the ’90s a fad that every company is jumping on?
The Evolution Of QR Codes
Since the advent of QRA technology in the 1990s, QR codes have seen widespread use since the beginning of the pandemic. The adaptability of the QR code was a crucial factor in its rapid rise to prominence.
Using QR codes and Augmented Reality (AR), companies like Oreo have enabled their customers to convert paper coupons into digital ones. Quick-service restaurants and other businesses in the food and drink industry are already replacing paper menus and wait-for staff with QR codes.
Increasingly, fast-moving consumer goods (FMCG) companies use QR codes on product packaging to solicit customer feedback and encourage repeat purchases. Businesses may now tap into the limitless potential of the web with the help of the QR code.