The event marketing platform RainFocus integrates their data solution with Adobe to analyze real time events data to enhance growth.
RainFocus and Adobe
This comes on the heels of RainFocus‘ latest announcement that it had become an Adobe Certified Platinum Partner and that it would work with Adobe to improve the customer experience by providing an omnichannel solution.
Visitors at Adobe Summit will receive customized experiences thanks to a joint effort between RainFocus and Adobe. The Adobe Summit will have more than 10,000 guests both online and in-person. More than 200 workshops will take place, and around 170 sponsors will take part.
JR Sherman, CEO of RainFocus said in a press release “We have been working with Adobe on their event portfolio for the past five years, and this elevated partnership enables us to outline the customer journey so that we can deliver personalized experiences to our clients’ customers, making each customer touchpoint more enticing and memorable. Utilizing Adobe’s innovative solutions and the RainFocus platform, we can deliver personalization at scale, measure impact, and drive sales and ROI simultaneously for Adobe Summit and beyond.“.