Roku announced a partnership with Shopify that allows viewers to buy products from Shopify merchants directly from their TV using Roku Action Ads.
Roku And Shopify Partnership
Viewers can easily learn more about and purchase a product directly from their TV by pressing OK on their Roku remote after seeing an ad for a Shopify merchant. Customers can easily check out using Roku Pay after they complete their purchase, then they can quickly get back to streaming without any interruptions. Once the transaction is completed, customers will promptly receive an email confirmation regarding their order directly from the merchant.
Peter Hamilton, Senior Director of Ad Innovation at Roku said: “Bringing a Shopify purchase experience to television for merchants is an industry first, and innovation opportunities like these are precisely the reason I came to Roku. Roku democratizes access to TV advertising, and now, we’re collapsing the funnel for Shopify’s merchants. This is a great example of Roku’s unique platform position to make advertisers unmissable across the streamer’s journey, from power on to purchase complete.”.
About the partnership, Mani Fazeli, Director of Product, Checkout at Shopify said: “Shopify is on a mission to make commerce better for everyone, and by partnering with Roku to make Shopify Checkout available through new channels, we are making it easier for more brands to drive deeper engagement with shoppers and reach new audiences.”.
This extraordinary experience reduces the advertising process from creating brand awareness to making a purchase on the biggest screen in your home. Advertisers on Shopify now have the opportunity to gain valuable customer data and insights into purchasing trends. Moreover, they can directly access Roku’s extensive audience, providing a significant advancement in Roku’s ongoing partnership with Shopify.
