Shopify Audiences has enhanced its platform, slashing customer acquisition costs by up to 50% for merchants. Their updated roster now integrates with Snap, Criteo, and TikTok, joining existing partners like Meta, Google, and Pinterest.
Ali Rana, Global Head of Revenue Partnerships from Snap has voiced support for this partnership, highlighting the potential of reaching more shoppers by saying “We’re thrilled to team up with a commerce leader like Shopify to enable merchants to reach more high-intent shoppers on Snap,”.
The new Shopify Audiences also introduces a benchmarking tool. Merchants can now directly compare their campaign successes to those in similar sectors, ensuring a tailored insight into performance.
David Wurtz, Shopify’s VP of Advertising, said “Shopify is at the forefront of commerce. Wherever there’s an opportunity to connect merchants and buyers, Shopify is there first. Since launching Shopify Audiences last year, our algorithms have only gotten smarter and more effective thanks to the collective power of our merchants. We’ve long said that commerce is not a zero-sum game. Together, the independent merchants on Shopify help each other win.”.
Data points to the platform’s growing influence, with many choosing to upgrade to Shopify Plus primarily because of Shopify Audiences’ benefits. For instance, children’s bath product brand, Happy Hippo, credited 23% of their sales from new clientele to Shopify Audiences after just one campaign.
This upgrade is part of Shopify’s broader strategy to offer unified solutions, like allowing Shopify Plus merchants to charge ad expenses to their Shopify Credit card and earn cash back. Shopify continues its commitment to ensuring businesses have the tools to efficiently connect with global customers.
