Simpli.fi has introduced its innovative TV Ad Insights Dashboard to enhance its Connected TV (CTV) advertising solutions.
This new dashboard provides advertisers with detailed data on streaming and traditional TV ad performance, right down to specific ZIP codes. Leveraging the strengths of its proprietary ZTV technology, Simpli.fi offers a cost-effective approach to CTV advertising that ensures high-quality inventory and precise targeting.
The dashboard is a powerful amalgamation of Automatic Content Recognition (ACR) technology and comprehensive TV viewing data, mirroring the U.S. Census structure. It showcases dynamic visuals of TV advertising metrics, including network, advertiser, and timing insights.
This tool is a game-changer for advertisers, enabling them to pinpoint ZIP codes with high indexes of CTV usage and specific audience demographics like age, income, and gender. As a result, advertisers can focus their messaging on the most receptive audiences to boost campaign impact.
Preliminary use among select customers has garnered exceptional feedback for the TV Ad Insights Dashboard, proving its immediate value in the market. The initial testing phase allowed for user-driven enhancements, solidifying the dashboard’s utility and providing advertisers with superior guidance for allocating their ZTV and linear advertising budgets.
Josh Lehman, VP of Product at Simpli.fi said “The TV Ad Insights Dashboard provides our customers with valuable planning information in an easy-to-use format. This helps advertisers achieve the best return on their CTV investment while working hand-in-hand with our existing ZTV capability, allowing users to identify and target the most relevant ZIP codes throughout the U.S. By combining both tools, our clients can further enhance their campaigns, maximize their budgets, and extend their reach.”.
The integration of the TV Ad Insights Dashboard signifies a strategic move for advertisers to refine their TV ad campaigns with unparalleled precision.
It represents a significant step forward in the advertising realm, where relevance and targeted delivery are increasingly critical for campaign success.
Reflecting on the advent of such sophisticated advertising tools, it becomes evident that the ability to leverage granular data for ad placement will continue to shape the marketing landscape.
This dashboard not only echoes the evolving demands of advertisers for more control and precision in their campaigns but also showcases the continuous innovation within the industry to meet these needs.