Sky Sports has started the ‘Sky Sports Summer of Sustainability’ campaign to nudge fans to defend their preferred sports from climate change.
Climate Change
The program, run in collaboration with the ECB and The R&A, aims to increase public awareness of the carbon footprint of fan travel through advertising, social media, and one-of-a-kind experiences.
The 2023 Open and The Hundred will be the focus of the campaign, which urges participants to think carefully about their travel arrangements and choose environmentally friendly modes of transportation.
