In honor of International Women’s Day, Snapchat has debuted a new augmented reality (AR) activation that pays tribute to the eight most influential women in France’s history.
International Women’s Day
Lenses from Landmarker, now available in Paris, Lyon, Marseille, Bordeaux, Lille, Strasbourg, Metz, and Nantes, highlight influential women whose names may not be as well-known as those of their male counterparts.
Snap’s AR Studio has created virtual monuments to French women who have made significant contributions to politics, the arts, philosophy, and the military.
To use the Lenses, users need only visit the designated statues of men, point their Snap cameras at the statues, and select the “8th of March, 8 women Lens” from their device’s Lens carousel.