Advertisers on Snapchat will have access to more data thanks to Snapchat’s newly announced connection with measurement and attribution provider Rockerbox.
Rockerbox Integration
Rockerbox and Snap have joined together to offer comprehensive attribution and performance analytics across all of Snap’s digital properties. As a result of this collaboration, Snapchat advertisers will have better tools at their disposal for gauging attribution, effect, and user engagement with their Snap advertising.
Snapchat is a major communication tool for millennials, and these findings will allow them to fine-tune their strategy.
