Snapchat’s new AR Enterprise Services (ARES) platform aims to facilitate the adoption of AR by businesses. ARES will provide resources and instruction to help companies incorporate Snapchat’s AR into their services.
ARES New Features
Snap’s AR capabilities were created to improve the user experience. The new solution will allow businesses to seamlessly incorporate Snap’s AR capabilities into their existing operations.
As per Snapchat: “Through Snapchat’s AR technology, we have seen the evolution of AR from just entertainment and self-expression, to true utility for both consumers and businesses. And, naturally, brands need to be able to engage with their customers beyond Snapchat and across platforms, including through their own apps and websites.”.
Snapchat will make its 3D Viewer, AR Try-On, and Fit Finder AR components available to developers via ARES. By combining these resources, companies will be able to provide different AR experiences, which could represent a major step forward in their own services by adding interesting, interactive digital elements.