Snapchat has announced that it has reached over 200 million monthly active users in India, making the country its biggest market.
Snapchat Is Growing In India
This solidifies Snapchat’s position in India and is a testament to the growing popularity of the platform among Indian users.
Did you know that India represents about 27% of Snap’s overall user base? It’s amazing to think that such a large portion of people using the popular social media platform are located in India alone. Snapchat boasts 100 million users in North America, 93 million in Europe, and the bulk of its remaining usage is concentrated in India.
Snapchat’s biggest user base is in India, and it’s interesting to note that its popularity has grown rapidly in the country since TikTok was banned in 2020.