Snapchat has taken a significant leap in enhancing its user experience for Snapchat+ subscribers by introducing new AI-powered features. Announced this Tuesday, the most notable addition is the ability for subscribers to create and send AI-generated images using text prompts. This innovative feature is accessed through an “AI” button on the app’s interface, where users can select from preset prompts like “a planet made out of cheese” or “a sunny day at the beach,” or enter custom prompts such as “a dog sleeping on a rocket.” Once a prompt is chosen or entered, the app generates an image that users can edit, download, and share.
Previously, Snapchat+ subscribers could use AI to create bitmoji backgrounds and chat wallpapers. This new update significantly expands the AI’s functionality, allowing users to create and send personalized AI images directly to friends.
The specifics of the AI model powering this feature remain undisclosed, though Snapchat has confirmed partnerships with various companies for foundational models.
Additionally, Snapchat+ has enhanced its Dream feature, a generative AI selfie tool, to include friends in AI-generated scenarios. Users can now create fantastical images of themselves alongside their friends in various imaginative settings, such as appearing as mermaids. Each subscriber receives a free pack of 8 Dreams monthly, adding a new layer of engagement and personalization to the Snapchat experience.
Snapchat’s latest update signifies a critical shift towards more interactive and personalized content creation using AI. For marketers, this represents a new frontier in user engagement and content innovation. Understanding and leveraging these AI features can open up novel ways to connect with audiences, particularly younger demographics, who are increasingly drawn to unique, AI-driven experiences. Snapchat’s move highlights the growing importance of integrating AI technology in digital marketing strategies to stay relevant and appealing in the rapidly evolving social media landscape.
