Snapchat is introducing immersive AR experiences, creative tools, and exclusive content for the 2023 Women’s World Cup. The platform’s over 750 million users will have opportunities to express support for women’s soccer through an array of interactive experiences.
Key Features Include:
AR Experiences: Snapchat will launch the USWNT ‘Team Tracker’ Lens, built in collaboration with U.S. Soccer and the USWNT, offering real-time updates, stats, and highlights. Additionally, an AR Lens for every participating World Cup country will be made available for global users. Other AR tools include the ‘Across the Globe’ Lens with unique selfie options for every participating country, a FIFA Fancestry quiz Lens, and a USWNT Jersey try-on Lens. Snapchat will also launch a Lens in partnership with Togethxr, a company advocating for women’s sports.
Creative Tools: Snapchat, in collaboration with adidas, will offer official football kits for Bitmoji avatars representing several countries. Other creative tools include Stickers, Filters, and Cameos for every participating team.
Content: Snapchat users can access goals, highlights, and behind-the-scenes action from media partners and content creators. Other features include U.S. Soccer App Integration, twice-weekly ‘Offside Special‘ shows on the Stories page, World Cup highlights in the Stories tab from ITV and Optus Sport, and content from popular footballers and creators across Stories and Spotlight.
This initiative aims to bring Snapchatters closer to their favorite National Teams and players, while celebrating women’s sports.
Snapchat’s comprehensive and innovative approach to the 2023 Women’s World Cup engagement signifies a promising future for sports fandom. Leveraging advanced AR technology like the ‘Team Tracker‘ Lens, creative tools including Bitmoji outfits, and diverse content offerings, the platform is amplifying fan experiences in unique and personal ways. By seamlessly combining technology, sports, and interactive user experiences, Snapchat is redefining the relationship between fans and sports, further demonstrating the power of social media in transforming traditional sports viewership.
