Snapchat, by way of its popular Bitmoji avatars, is hoping to capitalize on this change by introducing additional digital clothing options for its users to express themselves through their avatars.
SnapChat In-app Token
Snapchat and adidas have formed a partnership to launch an exclusive range of Bitmoji clothes that can be purchased with in-app tokens for the first time.
Users of Snapchat now have a novel way to gain access to premium digital clothing, while marketers can form novel, personalized partnerships with Bitmoji on a massive scale thanks to this new function.
