In preparation for Google Optimize’s deprecation, Google has chosen Optimizely as an analytics expert to assist customers in making the transition.
Google and Optimizely Partnership
Optimizely, the industry-leading DXP, announced that Google had chosen it to work with on a connection between Google Analytics 4 and Optimizely Web Experimentation (GA4). Google Optimize was an online analytics tool that was recently discontinued.
CEO of Optimizely, Alex Atzberger said: “We couldn’t be happier to be selected by Google to collaborate on integrations for GA4, bringing our partnership with Google to new heights. We take pride in helping the world’s leading brands source meaningful data and stay one step ahead of their customers’ needs. We look forward to welcoming Google Optimize customers into the fold, making their transition smooth, and supporting them to drive positive business outcomes.”.