For brands aiming to feature in Super Bowl 58’s commercial lineup, the window of opportunity is closing fast. CBS Sports has signaled that ad spots are “virtually sold out,” as stated by Bridget Darcey, a spokesperson for Paramount. This sell-out status comes much earlier than usual, marking a significant shift from previous years where networks reported full inventory close to the event.
The trend became evident over the summer when CBS Sports declared a 90% sale of its ad inventory by August end. John Bogusz, EVP of CBS sports sales, indicated a premium price for the remaining slots, hinting at the high demand. Reports from Variety have placed the going rate for a 30-second ad at $6.5 to $7 million, aligning with last year’s top figures.
The Super Bowl’s ad frenzy is not just for the traditional broadcast. An alternative version aimed at children and families will be aired on Nickelodeon, providing marketers with access to diversified audiences across both platforms. This strategic move by Paramount to host an altcast on Nickelodeon, a first of its kind for the Super Bowl, has been met with mixed reactions from advertisers.
Super Bowl 58 isn’t merely a sports event; it’s becoming a marketing milestone with its record-breaking viewership and staggering ad revenues that underscore the game’s unmatched commercial appeal. As anticipation builds, the swift ad sell-out this year reflects the enduring allure of the Super Bowl’s expansive reach.