T-Mobile Misleading Advertisement
On Monday, UOKiK said that T-Mobile Polska’s “1200 GB free for a year” slogan was deceptive because the company only provides 100 GB monthly Internet packages for a maximum of 12 months and only if the customer renews the offer every three months at 35 zl.
In a statement by UOKiK, President, Tomasz Chróstny “After reading the advertisement, the consumer should have a general, but true, idea of the presented offer. Meanwhile, T-Mobile’s promotional slogan may suggest receiving a one-off package of 1200 GB of data, not several smaller packages, subject to regular payments. If consumers had immediately had full information on the offer and knew that they had to spend at least PLN 420 during the year in order to receive 100 GB of Internet data allowance every month, they could decide not to take advantage of the offer”.
The campaign was well appreciated by customers, according to T-Mobile Polska, and its structure was standard for pay-as-you-go deals.