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Grok-2 Outperforms GPT-4 as X Expands AI Capabilities

TikTok Releases 2024 Holiday Marketing Guide

YouTube Introduces QR Codes for YouTube Channels

Snapchat Expands Ad Tools With AI And AR Enhancements

TikTok Unveils App Center to Empower Businesses

Google Chrome Unveils AI-Driven Enhancements
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SOCIAL MEDIA
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- Influencers
Instagram Introduces New Creative Tools for Reels and Stories

YouTube Launches Expanded Access to Creator Courses

Snapchat Launches Safety Toolkit for Educators as Schools Reopen

WhatsApp Enhances Sticker Options with GIPHY and Custom Tools

YouTube Breaks Record, Surpasses 10% of TV Viewing

Instagram Rolls Out New Profile Music Option
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ADVERTISING
TikTok Enhances Measurement Solutions for Ad Campaigns

Meta Rolls Out AI-Driven Ad Tools for Better Targeting

X Introduces Trend Genius Ads to Optimize Real-Time Engagement

Meta Rolls Out Reels Overlay Ads to More Advertisers

Google Analytics 4 Introduces New AI Features

Reddit Unveils Enhanced Conversation Ads
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MARKETING
Meta Announces End of Meta Spark AR Studio Platform

Dstillery Partners With Onetag For AI-Driven Ad Targeting

Aleph Expands Pinterest Advertising To 11 New Global Markets

ShareThis Launches AI-Powered Contextual Targeting for Ad Precision

TikTok Partners with Gamescom 2024

Invoca Unveils Game-Changing Social Advertising Integrations
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SEO
TikTok’s Rising Popularity As A Search Engine Among Gen Z

Google Wraps Up Mobile-First Indexing Initiative

Google Bolsters STEM Learning With Search And Lens Upgrades

Ahrefs To Drop Top 15% Data-Consuming Legacy Subscriptions

Google Unveils AI-Powered Image Generation In Search

Google Unveils “SEO Made Easy” YouTube Series For Enhanced Website Performance
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OPINION
Are Spotify Ads Annoying On Purpose?

Is Twitter (X) Advertising Worth It?

Can Threads Kill X (Twitter)?

The Rising Importance Of Mobile Optimization

Short Form Content Is On The Rise Like Never Before

Revealing Asia And Europe’s Divergent Marketing Strategies
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Freemium

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Freemium

by Iris Yee Kiu To

December 16, 2023

In the ever-evolving landscape of digital business, one term has risen to prominence, capturing the attention of marketers seeking innovative ...

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