TikTok’s latest announcement unveils a thrilling partnership with FIFA, creating an extraordinary collection of exclusive content for the eagerly awaited FIFA Women’s World Cup 2023, commencing this week.
TikTok And FIFA
TikTok is assembling a remarkable group of 16 creators from various countries to generate captivating content during the event. Their diverse backgrounds will offer a multitude of unique perspectives, enriching the unfolding narrative.
As per TikTok “Throughout the tournament, TikTok and FIFA will bring fans the most exciting content, including behind-the-scenes moments, team arrivals, live pre-match content promoting the game and where to watch it, match highlights, player and coach reactions, and much more. Fans on TikTok will also be able to access the FIFA Women’s World Cup 2023 Hub, which will feature all the latest content from FIFA, official broadcasters, national teams, and players, as well as offer a link to access the match schedule and scores on FIFA.com.”.
This is an exciting moment as FIFA and TikTok come together for the first time in a partnership. It’s also the first-ever collaboration between FIFA and an entertainment platform to create custom-made content for the FIFA Women’s World Cup.