Expanding its reach beyond the constraints of mobile devices, TikTok has unveiled ‘Out of Phone‘, a novel initiative aimed at broadening user engagement and giving brands a more immersive presence.
This transformative approach allows brands to take the energy of TikTok to real-world locations, making their presence felt across billboards, cinemas, bars, eateries, vehicles, airports, fuel stations, retail outlets, and more.
One of the key features is ‘Out of Phone: Billboard‘. Brands can now seamlessly move their campaigns from the TikTok app and have them splashed across global billboards, ensuring their content reaches wider audiences and resonates across diverse communities.
Another intriguing addition is the ‘Out of Phone: Cinema‘. Here, TikTok is set to enchant cinema-goers by integrating its top-tier content during the movie pre-shows, giving brands a unique chance to advertise amidst this engaging content.
TikTok’s expansive vision taps into the billions of screens globally. From bars to airports, the company is making strides in various venues, ensuring the vibrancy of TikTok content reaches as many eyes as possible. They’ve adopted a customized approach, working closely with out-of-home partners to tweak the experience based on location-specific audience preferences, ensuring the content remains fresh and engaging.
Dan Page, Global Head of Distribution, New Screens, TikTok said “With Out of Phone, we’re taking TikTok beyond the palm of our hands and into everyday life. From billboards to restaurants, gas stations to airports, we are on a mission to create endless ways for our community to experience the joy and creativity of TikTok.”.
Prominent partners aligning with the ‘Out of Phone‘ initiative include heavyweights like Adomni, DIVE Billboards, GSTV, and VEVO among others. Through these collaborations, brands are amplifying their content, capturing attention, and spreading the unique charm of TikTok to untapped audiences.
‘Out of Phone‘ signals a new era of digital advertising, where TikTok isn’t just confined to the mobile but sprawls across the physical realm, creating memorable experiences.
This move by TikTok exemplifies the dynamic shift in the advertising landscape. By bridging the gap between digital and physical, TikTok offers brands a multi-dimensional platform that is both innovative and expansive. It’ll be fascinating to see how marketers harness this potential to create captivating campaigns.