To commemorate Black Business Month 2023, TikTok is launching a two-part webinar series. The sessions aim to spotlight the triumphs of Black-owned businesses on the platform and offer insights on harnessing TikTok for maximum business impact.
Over the upcoming fortnight, attendees will hear from representatives of Black-led brands who will share their TikTok experiences and success strategies. Additionally, TikTok’s own experts from the training and sales departments will provide direct tips on app optimization. Those interested in enhancing their TikTok knowledge can register for both sessions scheduled for the next two Wednesdays at 2 pm ET.
In a special perk, all participants will receive a discounted offer for the Lark Enterprise plan along with dedicated support for seamless onboarding.
But what’s Lark, you ask? As part of ByteDance’s expansive product suite, which also encompasses TikTok, Lark is a comprehensive business communication and management tool. It promises businesses streamlined operations with features that consolidate workflows, client relations, and team management. By leveraging the massive appeal of TikTok, ByteDance continues its endeavor into diversifying its portfolio, indicating a strategic push into newer market segments.
The initiative by TikTok, emphasizing the accomplishments and potentials of Black-owned businesses, is timely and commendable. Beyond celebrating Black Business Month, such platforms amplify the importance of diversity in the global business landscape. ByteDance’s introduction of Lark to the mix also hints at the company’s ambition to create an interconnected ecosystem of apps and services. This move not only capitalizes on TikTok’s enormous user base but also showcases ByteDance’s foresight in preparing for a multifaceted digital future.