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                  Bud Light Amplifies Super Bowl Excitement

                  Bud Light Amplifies Super Bowl Excitement

                  GTA VI Trailer Unveiled, Revealing Vice City Setting And First Female Protagonist

                  GTA VI Trailer Unveiled, Revealing Vice City Setting And First Female Protagonist

                  LinkedIn Expands Global Reach Of ID Verification

                  LinkedIn Expands Global Reach Of ID Verification

                  Amazon Q Debuts As AI-Powered Business Assistant

                  Amazon Q Debuts As AI-Powered Business Assistant

                  NVIDIA And AWS Team Up To Redefine Generative AI Landscape

                  NVIDIA And AWS Team Up To Redefine Generative AI Landscape

                  Elon Musk’s Bold Stance On X’s Advertiser Boycott

                  Elon Musk’s Bold Stance On X’s Advertiser Boycott

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                  • SOCIAL MEDIA
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                    Snapchat’s Latest Bitmoji Makeup Innovation

                    Snapchat’s Latest Bitmoji Makeup Innovation

                    Meta Ends Cross-Platform Messaging Between Instagram And Facebook

                    Meta Ends Cross-Platform Messaging Between Instagram And Facebook

                    Meta Grapples With $600M Lawsuit Over GDPR Violations In Spain

                    Meta Grapples With $600M Lawsuit Over GDPR Violations In Spain

                    TikTok Rolls Out Creative Cards For Content Inspiration

                    TikTok Rolls Out Creative Cards For Content Inspiration

                    Twitch Unveils Privacy Center To Enhance User Data Awareness

                    Twitch Unveils Privacy Center To Enhance User Data Awareness

                    Tumblr Decides To Discontinue Post+ Subscription Model

                    Tumblr Decides To Discontinue Post+ Subscription Model

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                      Fortnite And Lego Unite For a Creative Gaming Adventure

                      Fortnite And Lego Unite For a Creative Gaming Adventure

                      Smirnoff’s New Campaign Embraces Unity And Celebrates Diversity

                      Smirnoff’s New Campaign Embraces Unity And Celebrates Diversity

                      Google Restricts Microtargeting In Finance Ads For Privacy

                      Google Restricts Microtargeting In Finance Ads For Privacy

                      Microsoft Unveils Monetize Insights For Ad Revenue Optimization

                      Microsoft Unveils Monetize Insights For Ad Revenue Optimization

                      Mars Revamps Classic Ads For Eco-Friendly Messaging

                      Mars Revamps Classic Ads For Eco-Friendly Messaging

                      Las Vegas Kicks Off ‘Excessive Celebration’ Campaign For Super Bowl LVIII

                      Las Vegas Kicks Off ‘Excessive Celebration’ Campaign For Super Bowl LVIII

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                        • Content Marketing
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                        Google’s Bard Chatbot Enhanced by Groundbreaking Gemini Model

                        Google’s Bard Chatbot Enhanced by Groundbreaking Gemini Model

                        Meta Unveils ‘Imagine with Meta’, A Revolutionary AI-Powered Image Generator

                        Meta Unveils ‘Imagine with Meta’, A Revolutionary AI-Powered Image Generator

                        McDonald’s Embraces Google AI For Enhanced Customer Experience

                        McDonald’s Embraces Google AI For Enhanced Customer Experience

                        Nielsen Study Highlights Ad Avoidance And Inflation Impact On Marketing

                        Nielsen Study Highlights Ad Avoidance And Inflation Impact On Marketing

                        LG AI Empowers Creativity With AWS-Powered Image-to-Text Solution

                        LG AI Empowers Creativity With AWS-Powered Image-to-Text Solution

                        Birdeye Launches Advanced Analytics Suite For Enterprises

                        Birdeye Launches Advanced Analytics Suite For Enterprises

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                        • SEO
                          Google Wraps Up Mobile-First Indexing Initiative

                          Google Wraps Up Mobile-First Indexing Initiative

                          Google Bolsters STEM Learning With Search And Lens Upgrades

                          Google Bolsters STEM Learning With Search And Lens Upgrades

                          Ahrefs To Drop Top 15% Data-Consuming Legacy Subscriptions

                          Ahrefs To Drop Top 15% Data-Consuming Legacy Subscriptions

                          Google Unveils AI-Powered Image Generation In Search

                          Google Unveils AI-Powered Image Generation In Search

                          Google Unveils SEO Made Easy YouTube Series For Enhanced Website Performance

                          Google Unveils “SEO Made Easy” YouTube Series For Enhanced Website Performance

                          Wix Integrates IndexNow For Fast Indexing

                          Wix Integrates IndexNow For Fast Indexing

                          Trending Tags

                          • OPINION
                            Revealing Asia And Europe’s Divergent Marketing Strategies

                            Revealing Asia And Europe’s Divergent Marketing Strategies

                            Emphasizing Comfort And Delight

                            How Is Marketing Changing In Modern Times?

                            Unleashing The Power Of Interactive Content

                            Unleashing The Power Of Interactive Content

                            Emphasizing Comfort And Delight

                            Emphasizing Comfort And Delight

                            What Is Happening To Gen Z_

                            What Is Happening To Gen Z?

                            The Unbelievable Marketing Mastery Behind _The Shed at Dulwich_

                            The Unbelievable Marketing Mastery Behind “The Shed at Dulwich”

                            Trending Tags

                            • LEADERS
                              Vat Tann

                              Vat Tann

                              Noel Hamill

                              Noel Hamill

                              Lindsey Gamble

                              Lindsey Gamble

                              Abdelrahman Fathalla

                              Abdelrahman Fathalla

                              Nasim Soltanpour

                              Nasim Soltanpour

                              Lilian Santini

                              Lilian Santini

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                              TikTok Collaborates With TransUnion For Advanced Marketing Attribution Analysis

                              Ed Abbas by Ed Abbas
                              September 19, 2023
                              Reading Time: 2 mins read
                              TikTok Collaborates With TransUnion For Advanced Marketing Attribution Analysis

                              Image Credit: TikTok

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                              Navigating the intricate web of today’s consumer journey has never been more demanding. Traditional models often give credit to the last touchpoint before a purchase, a mechanism known as last-click attribution. Yet, platforms like TikTok demonstrate a different scenario. A notable 35% of users who got introduced to a brand on TikTok and viewed its ad didn’t click it within a month.

                              Addressing this analytical blind spot, the global sensation TikTok has teamed up with TransUnion TruAudience Marketing Solutions, a pioneer in data-centric marketing. This move amplifies a bond initiated between TikTok and Neustar, absorbed by TransUnion in 2021. Together, TikTok and TransUnion are poised to bestow unparalleled insights on campaign analytics. This collaboration promises to bolster marketing returns for a diverse spectrum of U.S. enterprises, from nascent startups to industry titans, all of whom rely heavily on TikTok to connect with their audience.

                              Source (TikTok Website)

                              The magic wand in this alliance is TransUnion’s TruAudience Marketing Attribution tool. Instead of being tethered to a single touchpoint, it spreads conversion credit across various customer interactions. Marketers now gain a magnified view of their campaign strategies: pinpointing the most potent channels for conversion and determining the most influential touchpoints within them. During preliminary testing in 2022, TikTok’s effectiveness stood out prominently for nearly every TransUnion client.

                              Further, elevating its prowess, TransUnion’s TruAudience Analytics offers microscopic insights, right down to individual campaigns. This facilitates real-time strategy adjustments and a granular understanding of the customer’s conversion journey. Through this alliance, TikTok advertisers can garner a comprehensive insight into their cross-channel campaigns. Initial data reveals a striking fact: 40% or more of the target audience reached on TikTok are distinctive, without parallels in other media plans.

                              Source (TikTok Website)

                              In a dynamic landscape, continuous innovation in measurement and attribution is paramount. Advertisers yearn for a panoramic view across every invested channel, coupled with the freedom to employ independent third-party solutions for performance validation. In response, TikTok is fostering an expansive measurement partner ecosystem, ensuring both choice and transparency are at advertisers’ fingertips.

                              For businesses eager to harness TransUnion’s TruAudience Analytics, they can effortlessly bridge the gap via their TikTok Brand Partnership Manager or Measurement Partner. By synergizing with TransUnion, companies can tap into the future of marketing analytics, empowering them to navigate the multi-faceted terrains of modern consumer journeys.

                              In a world where every touchpoint in the customer’s journey counts, TikTok’s strategic partnership with TransUnion is a game-changer. This collaboration promises to transform the landscape of marketing analytics, ensuring every interaction, click, or view gets its deserved credit.

                              Tags: TikTokTransUnion

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