TikTok has partnered with Smartly.io in its Marketing Partners Program to enable video shopping advertisements, providing a new way for users to make purchases directly within the app.
TikTok Partners With Smartly.io
When a user clicks on a Video Shopping Ad in their TikTok feed, they are sent directly from the video to the app’s checkout page. Brands will be able to streamline their e-commerce operations by integrating their product catalog and offers with Smartly.
TikTok explains about the partnership: “After months of product optimizations and collaboration with TikTok, Smartly.io’s Video Shopping Ads offering is now available for all commerce and retail advertisers to use in their TikTok campaigns. Smartly.io’s Video Shopping Ads solution allows advertisers to have access to automated workflows that help them to scale, optimize, and test ads that drive results.”.
In addition to automating creative elements, Smartly’s tools make it easy to connect with relevant TikTok creators for the purpose of campaign development. Smartly has recently enhanced their TikTok ad solutions through a direct partnership with the platform. This makes it easier for businesses to carry out direct sales on the app, thus expanding their reach. This collaboration strengthens the bond between Smartly and TikTok. It can help businesses with their advertising on the trendy social media site.
