The Creativity Program on TikTok has just been expanded. This program gives top creators direct money based on the success of their material within the app.
Creativity Program
TikTok creators now have access to a new method of monetization through the beta version of the Creativity Program, but the exact payout structure is not yet evident and may never be.
The Creativity Program was implemented by TikTok because the company saw the need to provide creators with more methods to earn money while using the app.