TikTok launched a new Back to School campaign guide to assist marketers in gearing up for the back-to-school season. As summer ends, brands are focusing on reaching students and parents with timely offers and promotions, and TikTok’s playbook aims to support these efforts.
The guide, titled “Your #BackToSchool Campaign Playbook,” is designed to help brands leverage the increased school spirit to drive sales during this peak shopping period. It provides valuable audience insights, trend analyses, creative tools, and solution bundles tailored to various marketing goals.
Last summer, #BackToSchool content on TikTok saw a significant increase, with videos using the hashtag more than doubling year-on-year to 469K. This heightened engagement offers brands a prime opportunity to capture attention and drive sales. TikTok’s unique blend of entertainment and commerce allows brands to create immersive experiences that resonate with both students and parents, inspiring shopping lists and product promotions.
TikTok’s playbook guides marketers from awareness to conversion, utilizing content trends and audience insights specific to this shopping season. With 74% of college students planning their shopping lists on TikTok by mid-summer and 63% of parents discovering educational essentials on the platform, the potential for influencing purchases is substantial. Furthermore, 42% of parents purchase education-related products or services due to TikTok.
By integrating TikTok’s ad solutions, marketers can create impactful campaigns that resonate with action-oriented audiences. The guide includes simplified solution bundles for various campaign goals, from enhancing brand love to driving full-funnel actions. It offers actionable media flight recommendations and product bundling tips for your marketing objectives.
Empower your back-to-school campaigns with insights and strategies from TikTok’s playbook, fostering connections and generating sales. TikTok transforms the back-to-school season into a significant opportunity for your brand to thrive.
TikTok’s back-to-school guide exemplifies how marketers can harness seasonal trends and platform-specific insights to create resonant, impactful campaigns. By tapping into the back-to-school spirit, brands can effectively engage with their target audience and drive meaningful sales.
