TikTok’s ‘Keyword Insights‘ deliver important information about successful ad copy. Within Creative Center, the ‘Keyword Insights‘ will help marketers find the best keywords to target.
TikTok’s Keyword Insights Tool
TikTok’s Keyword Insights provides a database of the most popular ad phrases, allowing users to examine the average click-through rates (CTR) of certain ads, as well as how often certain words are used.
To use the tool, simply select your country that you want to target, then industry, keyword type, and last the period of lastly 30, or 120 days. To find out more about each keyword, you can click on Details, and it will show you more information such as Keyword examples, most used at, CTR and related videos.