TikTok wants to promote sustainability and environmental awareness content as part of a new approach in April to inform and educate app users.
TikTok Earth Month Awareness
TikTok will feature content from TikTokers who are interested in promoting sustainability projects, as well as information highlighting the best practices and advice related to sustainability.
TikTok said about this initiative: “Join us in celebrating and collaborating with creators, advocacy organizations, and communities to bring this year’s theme, ‘Invest in our Planet’, to life. Throughout the month, we invite our community to learn how they can make a difference by supporting sustainability and conservation efforts.”.
Last month, TikTok announced their intention to promote STEM education content which shows the responsible approach towards TikTok’s community.