In a groundbreaking move, TikTok is deepening its ties with the music industry by introducing a novel feature called “Add to Music App.” This addition revolutionizes how users interact with music on the platform, allowing them to seamlessly transfer their favorite tracks from TikTok videos directly into their personal music libraries on Apple Music, Spotify, or Amazon Music.
This innovative feature is designed to recognize and adapt to a user’s preferred streaming service, offering tailored options for saving tracks to specific playlists or categories. TikTok, already renowned as a hub for music discovery, is further enhancing its role as a bridge between viral trends and music streaming.
“TikTok is known for being one of the world’s best places to discover both new and catalog music, constantly creating viral trends that drive music listening on streaming services. The new Add to Music App feature has been designed to help music fans capture songs that they love on TikTok in the moment of discovery, and to easily save the song to their preferred music streaming service to enjoy whenever they like,” TikTok stated.
The significance of TikTok in music discovery is undeniable, with research indicating that 75% of its users find new artists through the app. Moreover, 63% of TikTok’s audience encounters never-before-heard music first on the platform. This influence is further cemented by TikTok’s collaboration with Billboard for the official “TikTok Billboard Top 50 Chart,” showcasing the top trending songs weekly.
TikTok’s latest integration with music streaming services isn’t just a convenience; it’s a game-changer in how music is discovered and consumed in the digital age. This feature not only enhances user experience but also solidifies TikTok’s role as a pivotal player in the music industry, bridging the gap between viral content and music streaming giants.