Topo Chico will double its media budget in the hard seltzer category in May through August and increase paid social activity in preparation for the debut of its ready-to-drink (RTD) line Spirited.
Topo Chico Products
This is the fourth line extension in the company’s cooperation with The Coca-Cola Company, and it comes as the company expands beyond the beer market. Since the launch of Topo Chico Hard Seltzer in 2021, the two companies have extended their cooperation four times.
Spirited will be sold in 12-ounce regular cans in four packs, and will have a distinct look from the other alcoholic Topo Chico products. There will initially be three cocktail-inspired flavors to choose from. Topo Chico Spirited is expanding its distribution to 22 new states.