Cinedigm’s ad unites fueled by Triplelift’s In-Show programmatic capability which offers dynamic contextual advertising feature aligned with the content of the show. This makes it easy to target and measure which allows brands to unitize the Demand-Side Platform (DSP) they prefer.
Cinedigm’s Dynamic Overlay and Split-Screen ad units, powered by Triplelift’s In-Show programmatic technology, are contextually aligned to the content and delivered dynamically, making them not only measurable and targetable for the first time, but also permitting brands to utilize the Demand-Side Platform (DSP) of their choosing.
Tony Huidor, CTPO at Cinedigm said in a statement “In-Show advertising is among the most promising opportunities for brands and advertisers to reach and engage viewers across Cinedigm’s catalog of premium content. We know that advertising experiences should complement the quality of a viewer’s content experience. We are excited to offer brands new and unique ways to stand out. That’s where TripleLift’s In-Show technology is a great fit for our needs.“.