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Twitter Ditches The Bird, Embraces ‘X’ As New Logo

Ed Abbas by Ed Abbas
July 25, 2023
Reading Time: 2 mins read
Twitter Ditches The Bird, Embraces 'X' As New Logo

Image Credit: X

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Twitter has officially replaced its iconic bird symbol with ‘X‘ as its new logo. The change, initiated by Elon Musk, is already visible on the platform. Musk also hinted that this could be an “interim” logo, implying potential future alterations.

https://t.co/bOUOek5Cvy now points to https://t.co/AYBszklpkE.

Interim X logo goes live later today.

— Elon Musk (@elonmusk) July 23, 2023
Source (Elon Musk Twitter Account)

Musk stated that the company plans to phase out the Twitter brand and “gradually, all the birds,” and even suggested that tweets could be referred to as “X’s”. Both Musk and Twitter’s official account, @Twitter, have changed their profile pictures to the new ‘X‘ logo.

pic.twitter.com/IwcbqMnQtA

— Elon Musk (@elonmusk) July 23, 2023
Source (Elon Musk Twitter Account)

Moreover, the company’s CEO, Linda Yaccarino, tweeted about the larger implications of the change. She emphasized that while Twitter changed the way people communicate, ‘X‘ would incorporate features like audio, video, messaging, and payment/banking, essentially becoming a “global marketplace for ideas, goods, services, and opportunities.”.

It’s an exceptionally rare thing – in life or in business – that you get a second chance to make another big impression. Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square.

— Linda Yaccarino (@lindayaX) July 23, 2023
Source (Linda Yaccarino Twitter Account)

This logo transformation follows Musk’s prior logo alteration earlier this year when he changed the Twitter logo to the Doge meme temporarily. Those who aren’t fans of the new ‘X‘ logo can restore the original bird logo using an extension developed during the Doge logo stint.

As promised pic.twitter.com/Jc1TnAqxAV

— Elon Musk (@elonmusk) April 3, 2023
Source (Elon Musk Twitter Account)

The rebranding comes on the heels of Musk acknowledging Twitter’s “negative cash flow” due to a significant drop in advertising revenue and a heavy debt load.

The abrupt change of Twitter’s iconic logo marks an interesting shift for the company, signaling broader strategic changes. As Twitter aims to become ‘X‘, a global marketplace, it could open up numerous possibilities. However, it also implies challenges, especially around user acceptance of these changes. Only time will tell whether this new direction will help improve the company’s financial situation and redefine its market position.

Tags: Elon MuskLinda YaccarinoTwitterX

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