Twitter has officially replaced its iconic bird symbol with ‘X‘ as its new logo. The change, initiated by Elon Musk, is already visible on the platform. Musk also hinted that this could be an “interim” logo, implying potential future alterations.
Musk stated that the company plans to phase out the Twitter brand and “gradually, all the birds,” and even suggested that tweets could be referred to as “X’s”. Both Musk and Twitter’s official account, @Twitter, have changed their profile pictures to the new ‘X‘ logo.
Moreover, the company’s CEO, Linda Yaccarino, tweeted about the larger implications of the change. She emphasized that while Twitter changed the way people communicate, ‘X‘ would incorporate features like audio, video, messaging, and payment/banking, essentially becoming a “global marketplace for ideas, goods, services, and opportunities.”.
This logo transformation follows Musk’s prior logo alteration earlier this year when he changed the Twitter logo to the Doge meme temporarily. Those who aren’t fans of the new ‘X‘ logo can restore the original bird logo using an extension developed during the Doge logo stint.
The rebranding comes on the heels of Musk acknowledging Twitter’s “negative cash flow” due to a significant drop in advertising revenue and a heavy debt load.
The abrupt change of Twitter’s iconic logo marks an interesting shift for the company, signaling broader strategic changes. As Twitter aims to become ‘X‘, a global marketplace, it could open up numerous possibilities. However, it also implies challenges, especially around user acceptance of these changes. Only time will tell whether this new direction will help improve the company’s financial situation and redefine its market position.