Twitter’s Branded Features (Hashmojis, Hashfetti and Custom Likes) will allow advertisers to drive more engagement and spark conversations about their products and services.
With premium advertising packages on Twitter, brands can purchase Branded Features for custom experiences and more meaningful interactions with customers.
Previously known as Branded Hashtags, Hashmojis enable a business to create a one-of-a-kind emoji that will be used on Twitter whenever a user mentions a specific hashtag. It’s a small touch that makes a big difference: when a company utilizes Hashmojis, those icons instantly become associated with that company and its products in the minds of consumers. Whenever a person tweets using a branded Hashmoji, that brand is getting exposure in a meaningful, genuine way that is great for brand awareness.
When the Hashfetti feature is enabled, it will fall like confetti over the top of the app whenever activated Hashmoji is clicked. For that day and night, the unique emoji is also magnified and enlarged ever-so-slightly for maximum user exposure of its layout and animation.
Businesses have the option to create a distinctive branded animation for the Twitter Like Button through Custom Likes. All Tweets, promoted or unprompted, containing the advertiser-selected hashtag will receive custom Likes for the duration of the campaign.