Twitter advertising platform launched a new ad unit called “Search Keywords Ads“, which allows advertisers to push sponsored tweets to show in search results.
Twitter’s New Ad Unit
Tweets sponsored by advertisers will now be prioritized in search results for targeted keywords.
It’s very similar to promoted tweets that appear in users’ timelines, but it shows up in search results as well, making it more attractive to advertisers.
Sponsored tweets will now be visible to those looking for certain terms, expanding the potential audience for marketers.
Twitter Advertising platform now offers a new campaign objective called Search Keywords Ads.