Integral Ad Science (IAS) and Twitter teamed up to offer brand safety to advertisers in the United States. This will allow advertisers to better understand their campaigns.
Brand Safety Offered by Twitter
Brand safety must meet industry standards in the US, that is why it is important for Twitter to partner with industry leaders to address this issue to provide transparency for advertisers.
Craig Ziegler, VP of IAS said: “IAS is excited to provide our customers with Tweet-level insights designed to deliver greater transparency into their Twitter campaigns and measurement aligned with industry standards for brand safety and suitability.“.
AJ Brown, Twitter’s Head of Brand Safety said in a statement: “Twitter is committed to promoting a safe advertising experience for people and brands, and this commitment has never been stronger. We’re bringing more brand safety solutions to market than ever before, and we’re excited for IAS to roll out this third-party reporting solution. Independent validation of the context in which ads serve according to GARM industry standards is incredibly important to us and our customers.“.