Twitter has announced an impending policy change aimed at curbing the amount of Direct Messages (DMs) that non-Twitter Blue users can send daily. This move is primarily to combat DM spam, but it also appears to be a strategy to encourage more Twitter Blue subscriptions.
Twitter Support tweeted, “We’ll soon be implementing some changes in our effort to reduce spam in Direct Messages. Unverified accounts will have daily limits on the number of DMs they can send. Subscribe today to send more messages.”.
Alongside this change, Twitter has recently updated its settings to default all users to a setting where only verified users can send DM requests to non-followers. This shift is geared towards decreasing unwanted messages that flood users’ inboxes.
However, this could also serve as an incentive for more people to subscribe to Twitter Blue. That said, due to the lack of explicit communication around these changes, many users may not be aware that the new default setting has been enforced.
This move by Twitter serves a dual purpose. While it’s a commendable effort to combat DM spam and improve user experience, it’s also a strategic push to increase Twitter Blue subscriptions. However, effective communication regarding these changes is essential to ensure users are aware and can adjust their usage accordingly. This could potentially also boost Twitter Blue subscriptions, as users understand the added benefits that come with it.