Despite the reassurances from the new CEO that ‘nearly all advertisers’ had returned to Twitter, the US advertising revenue of the company has plummeted by an astonishing 59%.
Twitter Sales Numbes Are Bad
Twitter’s ad revenue decreased to $88 million from April to May, which represents a 59% drop compared to the previous year, as reported by an internal presentation reviewed by The New York Times.
The company’s internal documents also demonstrate a persistent failure to meet weekly sales targets in the United States.
If these numbers continue, Twitter will have very hard times ahead.