The Creative Agency Partnerships (CAP) University program, which aims to “educate agency creatives on how to show up on the platform,” has unveiled the Fall Semester course outline.
CAP University Program
According to the video clip, CAP University intends to give marketing and ad partners in-depth training and expertise so they can make the most of the platform for the advertising of their clients. TikTok has changed its lesson plan for the following phase of the initiative since it was first launched in April with a pilot course.
As part of a larger effort to broaden user habits, TikTok hopes to further incorporate the same over the course of the coming year in order to increase revenue and creator monetization options.
As a result, it might be a useful addition to the CAP University course curriculum for both TikTok and the students. TikTok might guide more action and attention, which could be another lever to spur interest in buying, if it can persuade more firms to think about their commercial prospects.