The U.S. Army is hoping to attract Gen Z soldiers by reviving one of its most successful marketing campaigns ‘Be All You Can Be‘.
US Army Marketing Campaign
After they did not reach their goal of 60,000 soldiers, the U.S. Army started a new advertising campaign with the slogan “Be All You Can Be“, as published by Military.com.
Though it wasn’t alone, the Army was the only military service that failed to meet its recruiting target in 2022. The U.S. Army is hopeful to meet the goals with the help of this marketing campaign.