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        Michelob Ultra’s AI-Driven Formula 1 Nostalgia Race

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        Instacart Innovates Digital Sell Sheets For Enhanced Brand-Retailer Connection

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            Google Unveils AI-Powered Image Generation In Search

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              Revealing Asia And Europe’s Divergent Marketing Strategies

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              Unleashing The Power Of Interactive Content

              Emphasizing Comfort And Delight

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              The Unbelievable Marketing Mastery Behind _The Shed at Dulwich_

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                • HOME
                • TOP STORIES
                  Amazon Q Debuts As AI-Powered Business Assistant

                  Amazon Q Debuts As AI-Powered Business Assistant

                  NVIDIA And AWS Team Up To Redefine Generative AI Landscape

                  NVIDIA And AWS Team Up To Redefine Generative AI Landscape

                  Elon Musk’s Bold Stance On X’s Advertiser Boycott

                  Elon Musk’s Bold Stance On X’s Advertiser Boycott

                  Google And Fervo Activate Innovative Geothermal Energy Project In Nevada

                  Google And Fervo Activate Innovative Geothermal Energy Project In Nevada

                  Canva Amplifies Creative Potential With Over 500,000 New Music Tracks

                  Canva Amplifies Creative Potential With Over 500,000 New Music Tracks

                  OpenAI Introduces Free Voice Interaction For All

                  OpenAI Introduces Free Voice Interaction For All

                  Trending Tags

                  • SOCIAL MEDIA
                    • All
                    • Influencers
                    TikTok Rolls Out Creative Cards For Content Inspiration

                    TikTok Rolls Out Creative Cards For Content Inspiration

                    Twitch Unveils Privacy Center To Enhance User Data Awareness

                    Twitch Unveils Privacy Center To Enhance User Data Awareness

                    Tumblr Decides To Discontinue Post+ Subscription Model

                    Tumblr Decides To Discontinue Post+ Subscription Model

                    Reddit Unveils New Logo Amid IPO Buzz

                    Reddit Unveils New Logo Amid IPO Buzz

                    Pinterest Enhances Marketing Efficacy With Expanded Direct Links

                    Pinterest Enhances Marketing Efficacy With Expanded Direct Links

                    Meta’s EU Subscription Model Faces Legal Challenge Over Privacy Concerns

                    Meta’s EU Subscription Model Faces Legal Challenge Over Privacy Concerns

                    Trending Tags

                    • ADVERTISING
                      • All
                      • Ad Tech
                      • Display Advertising
                      • OOH Advertising
                      • Paid Search
                      • Traditional Advertising
                      Mars Revamps Classic Ads For Eco-Friendly Messaging

                      Mars Revamps Classic Ads For Eco-Friendly Messaging

                      Las Vegas Kicks Off ‘Excessive Celebration’ Campaign For Super Bowl LVIII

                      Las Vegas Kicks Off ‘Excessive Celebration’ Campaign For Super Bowl LVIII

                      Microsoft Advertising Unveils Essential Holiday Season Marketing Playbook

                      Microsoft Advertising Unveils Essential Holiday Season Marketing Playbook

                      Michelob Ultra’s AI-Driven Formula 1 Nostalgia Race

                      Michelob Ultra’s AI-Driven Formula 1 Nostalgia Race

                      Instacart Innovates Digital Sell Sheets For Enhanced Brand-Retailer Connection

                      Instacart Innovates Digital Sell Sheets For Enhanced Brand-Retailer Connection

                      Chili’s Revamps Iconic Jingle With Boyz II Men For TikTok Generation

                      Chili’s Revamps Iconic Jingle With Boyz II Men For TikTok Generation

                      Trending Tags

                      • MARKETING
                        • All
                        • Content Marketing
                        • Digital Marketing
                        • Digital Strategy
                        • Email Marketing
                        Birdeye Launches Advanced Analytics Suite For Enterprises

                        Birdeye Launches Advanced Analytics Suite For Enterprises

                        Ronaldo Hit With $1bn Lawsuit Over Binance Ads

                        Ronaldo Hit With $1bn Lawsuit Over Binance Ads

                        Perplexity Launches Cutting-Edge Online LLMs

                        Perplexity Launches Cutting-Edge Online LLMs

                        Apple Contemplates Ending Goldman Sachs Credit Card Partnership

                        Apple Contemplates Ending Goldman Sachs Credit Card Partnership

                        Google To Delete Accounts After Two Years Of Inactivity

                        Google To Delete Accounts After Two Years Of Inactivity

                        Evernote Introduces Restrictive Changes To Free Plan

                        Evernote Introduces Restrictive Changes To Free Plan

                        Trending Tags

                        • SEO
                          Google Wraps Up Mobile-First Indexing Initiative

                          Google Wraps Up Mobile-First Indexing Initiative

                          Google Bolsters STEM Learning With Search And Lens Upgrades

                          Google Bolsters STEM Learning With Search And Lens Upgrades

                          Ahrefs To Drop Top 15% Data-Consuming Legacy Subscriptions

                          Ahrefs To Drop Top 15% Data-Consuming Legacy Subscriptions

                          Google Unveils AI-Powered Image Generation In Search

                          Google Unveils AI-Powered Image Generation In Search

                          Google Unveils SEO Made Easy YouTube Series For Enhanced Website Performance

                          Google Unveils “SEO Made Easy” YouTube Series For Enhanced Website Performance

                          Wix Integrates IndexNow For Fast Indexing

                          Wix Integrates IndexNow For Fast Indexing

                          Trending Tags

                          • OPINION
                            Revealing Asia And Europe’s Divergent Marketing Strategies

                            Revealing Asia And Europe’s Divergent Marketing Strategies

                            Emphasizing Comfort And Delight

                            How Is Marketing Changing In Modern Times?

                            Unleashing The Power Of Interactive Content

                            Unleashing The Power Of Interactive Content

                            Emphasizing Comfort And Delight

                            Emphasizing Comfort And Delight

                            What Is Happening To Gen Z_

                            What Is Happening To Gen Z?

                            The Unbelievable Marketing Mastery Behind _The Shed at Dulwich_

                            The Unbelievable Marketing Mastery Behind “The Shed at Dulwich”

                            Trending Tags

                            • LEADERS
                              Noel Hamill

                              Noel Hamill

                              Lindsey Gamble

                              Lindsey Gamble

                              Abdelrahman Fathalla

                              Abdelrahman Fathalla

                              Nasim Soltanpour

                              Nasim Soltanpour

                              Lilian Santini

                              Lilian Santini

                              Alan See

                              Alan See

                              Trending Tags

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                              VeryBriefly
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                              Vugar Mehdiyev

                              Ed Abbas by Ed Abbas
                              May 25, 2023
                              Reading Time: 3 mins read
                              Vugar Mehdiyev
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                              Introducing Vugar Mehdiyev, a seasoned CMO with over a decade of expertise in marketing, branding, e-commerce, and sales. With a deep understanding of the latest digital technologies and trends, Vugar crafts impactful campaigns that engage customers and drive revenue. Holding a dual MBA from a top university abroad, he brings a global perspective on consumer behaviors and marketing trends. As a visionary change agent and leader, Vugar fosters a culture of inspiration and excellence, driving transformative change. With a passion for reading and lifelong learning, he nurtures critical thinking skills and empathy. Get ready to be inspired by Vugar’s insights and expertise in the marketing landscape.

                              Can you tell us a little bit about your background and how you got started in your field?

                              I am a marketing enthusiast who started in sales and gradually transitioned to marketing. Along the way, I realised that no company needs your creative ads if it doesn’t generate expected value. Over the course of 15 amazing years, I have dedicated myself to the retail, consumer electronics, tech industries and startups.

                              When it comes to my professional passion, I find myself strongly drawn towards branding, design, advertising, and behavioural economics, as well as their potential intersections with technology – specifically soft solutions, e-commerce, and martech.

                              Currently, what brings me immense joy is the fact that I am one of the 24 CMOs participating in The Marketing Academy’s prestigious fellowship program from the EMEA region. This program was developed by McKinsey & Company and is tailored for C-suite marketing leaders.

                              What are some of the biggest challenges you’ve faced in your career, and how did you overcome them?

                              I always consider the decision to study MBA abroad as the greatest challenge of my career. Initially, it may appear to be a typical career move, but it involved staying 3000 km away from my family, wife, and, most importantly, my infant child. I made this sacrifice in order to fully dedicate myself to my education. In summary, I travelled to and from my home every 2-3 months, which took a toll on me physically and emotionally. However, in the end, my investment paid off, and the rest is history.

                              What are some of the most important lessons you’ve learned throughout your career, and how have they influenced your approach to leadership?

                              As a CMO, you have three key responsibilities:

                              1. Provide thought leadership within organisation
                              2. Be the ambassador of customers in the office
                              3. Hire the best talents and build a cohesive team

                              The rest is details for the resume.

                              One thing that people don’t know about you?

                              I love books and I have made a habit of reading 52 books every year. This routine has been instrumental in shaping my perspective on life and the world around me. In my opinion, two things possess compound interest and cannot be replicated by others overnight: 500 read books and a stellar reputation!

                              What advice would you give to young professionals or entrepreneurs who are just starting out in your field?

                              In general, I believe you must align your goals with your superiors’ strategic interests, especially in the beginning of your career. Otherwise, they will never come true or it will cost you a lot. Choose your leader wisely and stick to the common goal. Yeah, you can choose your leader.

                              We would like to express our heartfelt gratitude to Vugar Mehdiyev for sharing his valuable insights and experiences during this interview. Your journey from sales to marketing, and your dedication to generating value through creative ads, is truly inspiring. Overcoming challenges such as studying for an MBA abroad while being away from your family showcases your determination and commitment. Your approach to leadership, focusing on thought leadership, customer advocacy, and building cohesive teams, is invaluable. We also appreciate the personal touch you shared about your love for reading and the profound impact it has had on your perspective. Thank you for your wise advice to young professionals and entrepreneurs, emphasizing the importance of aligning goals with strategic interests. Your words will undoubtedly inspire many in the field.

                              If you are a leader seeking to be featured in VeryBriefly’s LEADERS section, please submit your profile HERE.

                              Tags: LeadersVugar Mehdiyev

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