Wendy’s is reintroducing the Strawberry Frosty, and to celebrate, they’ve teamed up with T-Pain.
Strawberry Frosty
Wendy’s is bringing back the Strawberry Frosty this summer, and they’re enlisting the help of rapper T-Pain to spread the word. T-Pain appears in a music video for the campaign, which incorporates scenes from the studio, in front of a car covered in Strawberry Frosty artwork, and inside a Wendy’s transformed into a nightclub.
Wendy’s is the most recent company to hire a musician to adapt popular songs into catchy commercial jingles. The company has long tried new channels, including the metaverse and shoppable adverts on linked TV, to attract and retain younger customers.
