A recent marketing effort urges people to combine milk and Pepsi to make “Pilk,” a supposedly “dirty drink” that takes a different approach from the milk and cookies typically left out for Santa Claus.
Pepsi’s New Campaign
The business wants to appeal to Gen Z customers, who are difficult to contact through conventional media. Thanks to TikTok’s virality, interest in the beverage has increased online. Pepsi may be attempting to evoke fond memories of the classic comedy “Mean Girls.”
For those who are unsure what to do with Pilk, Pepsi gave some more challenging recipe suggestions, such as a variation of Chocolate Extreme that uses Pepsi Nitro rather as the company’s signature soda.