In a move aimed at diversifying its subscription offerings, X is on the brink of introducing tiered pricing structures for its X Premium service.
Notably, an intriguing aspect of this rollout is the inclusion of an ad-free subscription alternative. Current indications from the app’s backend code suggest that subscribers can expect three distinct versions of the X Premium package:
- Premium Basic – Full Ads
- Premium Standard – Half Ads
- Premium Plus – No Ads
Details gleaned from (Aaron)’s post on X confirm these findings in the updated X codebase. The objective behind this tiered approach appears to be X’s strategy to entice a broader audience by offering cost-effective ways to gain a verified status symbol, the blue checkmark.
However, it remains unclear whether the lower-priced subscription tier will include this verification badge. The speculation is that even the scaled-down, more affordable version of X Premium will retain the badge, signifying paid verification, but final confirmations are pending.
X’s decision to revamp its subscription model showcases its intent to cater to a diverse user base, offering varying levels of ad exposure based on pricing preferences. While the lure of a blue checkmark might be enticing for many, the pivotal factor will be the user experience each tier offers. Balancing affordability with benefits will be crucial in determining the success of this new tiered approach.